U.S. Hispanic Growth Market
The data is indisputable and you've heard the statistics time and time again. The Hispanic population is the fastest growing population segment in the United States, rising to 16 percent of the U.S. population in 2010. According to the U.S. Census Bureau, the Hispanic population increased 128 percent from 21.9 million in 1990 to 50 million. Maybe like many businesses you have considered targeting this market segment.
Some Hispanic Market Growth Facts
- Hispanics come from over twenty-two different countries of origin. The U.S. Census
Bureau defines "Hispanic" as a person of Mexican, Puerto Rican, Cuban, Central or South American or other Spanish culture or origin, and considers Hispanics as an ethnic category rather than as a racial group.
- The face of America is changing... Hispanics are the largest minority group
in the country; having surpassed non-Hispanic blacks in Census 2000.
- In 2010 in the U.S. there are conservatively over 50 million Hispanics within
nearly 12 million households.
- By 2050 nearly a quarter of the U.S. population will be Hispanic, projected to be